A. College Courses: The Primary Target Market

For what college course or courses is the project intended? Will the project serve as a comprehensive text, as a core text (with additional materials necessary), or as a supplement?

B. Secondary Markets

Is this product suitable for purchase or personal reference for markets outside higher education college courses? If so, which markets: retail bookstores, international adaptations, businesses, industry or government?

C. Course Background

What are the backgrounds of students who will typically take the course for which your project is intended (age, major, etc.)? What are the common prerequisites? Are there prerequisite and curriculum differences between schools? What are the main teaching challenges faced by instructors of the course for which the project is intended?

D. Timeliness & Technology

In terms of content coverage, orientation, and teaching practice, how has this course changed in the recent past? What additional changes do you expect in the next two to five years? Specifically, how will your project address these future developments? How has the introduction of new media products and Internet technology changed the way the content of this course is taught?

A. Key Competitors

Name at least three closest competitors for your proposed text or project (author, title, publisher, edition, and copyright year). What are the key strengths and weaknesses of these competing books and their supplement packages?

B. Advantages Over Competition

How will your book be similar to the competition? What will be the three key features or strengths of your book versus the competition? Briefly, why would instructors choose your book over the competitors you have identified? Provide more detail as appropriate in the description of your project below.

A. Purpose

Briefly describe the rationale for writing your project. What teaching problem or current market need does your project most clearly address?

B. Style & Approach

Indicate style of presentation and writing, use of vocabulary, analogies, examples, tables, questions, and answers. Is the treatment succinct or expansive; conceptual or practical? Is it elementary or advanced? Does it rely on understanding or memorization? Is it at the cutting edge or a better restatement of existing knowledge? Please describe whether and how various parts of the learning package are integrated and explain the benefit to the instructor or student.

C. Technology Integration

Will your work make use of computers, interactive CD-ROM, Internet, software, videos, or other electronic or media technologies? Indicate explicitly how the technology elements will be integrated into your project and work as a part of the complete learning package.

D. Unique Pedagogical Features

What outstanding pedagogy features (i.e. boxes, review exercises, organizational tools, icons, etc.) will your project offer? Be sure to state the function of each feature and the benefit to the instructor or student. List new ideas for conceptual and organizational approaches, new perspectives, additional topic coverage, enhanced applications, etc.

E. Format

How long will the print component be? What will be the proportion of text to graphics, examples, and exercises? Explain how you will use graphics or photographs and how they will help convey the concepts in a unique and thoughtful way. Please be specific.

F. Supplemental Materials

How important are supplemental materials in this course? What supplements should be included in the package? Will you help create them? Consider what supplements are available with the top three competitors you list above. Please indicate specifically how these complement the text and will benefit instructors or students.

Detailed Table of Contents

In order to review the organization of your project, we need a first draft of the Table of Contents. It should translate the ideas developed in the categories above into a logical order. For each chapter, it ought to contain the main heads, subheads, and a short description of the contents.

Chapter 1. Chapter Title

Following the chapter title, you should include a paragraph or two, similar in format to this, describing the chapter, its structure and its purpose. You might indicate how the chapter fits in with the rest of the text and what student readers should have learned upon finishing the chapter.

A. First Heading

• 1. First subpoint
• 2. Second subpoint

B. Second Heading, etc., until the chapter is described as fully as possible.

A. Schedule

Is a sample chapter available? If not, when will it be ready? If you have sample chapters available already, please list them. What other materials are available for review? Have any of these materials been class tested in your course or at any other schools? When do you expect to complete a complete first draft of the manuscript?

A. What to Include

Please send your prospectus, outline, and, if possible, a sample chapter or two to the address below. Do not put your name or school on the sample materials because we may send them out for anonymous review. Include your resume or vita with the material (be sure they contain contact phone numbers and e-mail addresses), and indicate the best way to reach you.

B. Mail to: